Apple AirTags Unboxing & Demo!

AirTags and the new "Precision Finding" in action.

dbrand AirTags:

MKBHD Merch:

Tech I'm using right now:

Intro Track:
Playlist of MKBHD Intro music:

AirTags provided by Apple for review.



  1. Isaac Kyaga

    Isaac KyagaPrije 12 sati

    I have an AirTag for my keys 🔑 and I like it very much

  2. SmokedHam

    SmokedHamPrije 16 sati

    The only problem I see with the security feature is when someone steals whatever your AirTag is attached to. They'll get notified because the tag thinks it's following them, find the tag and get rid of it.

  3. Sonya P

    Sonya PPrije 20 sati

    Would this work to track my cat?

  4. Kalia Bashir

    Kalia BashirPrije dan

    Does it show u a man

  5. Justin Culture

    Justin CulturePrije 2 dana

    What happens if someone steals your bag? And the theif has an iPhone. Will it alert the thief of the airtag? If so, can’t the thief the just get rid of the airtag? And keep the belongings?

  6. chris Lamb

    chris LambPrije 2 dana

    In the train situation it would potentially notify people that your bag has been forgotten and then become an easy target to steal and leave the airtag on the train

  7. James_T

    James_TPrije 2 dana

    Would like a flatter wallet friendly version too, even if that means compromising some battery. And then fake cards to disguise the airtag. 4g and gps connectivity airtag pro would also be great. All these things would help trying to retrieve from a thief rather than just a loss. This is good for just loss with finders people generous (unlikely) rather than theft or theft after finding (likely). The pinging compromise to tackle stalking fears features (esp if they had iPhone) unfortunately would alert a thief and hence terminate the tracking powers. Need a 3rd party to make a similar flatter device with GPS and 4g with smaller battery designed to track down a thief which is by far more likely.

  8. Richard Casey

    Richard CaseyPrije 2 dana

    In the UK anybody pinged by an AirTag on a train would be thinking 'Ah great a free AirTag and Rucksack'. The idea of the average Brit actively trying to contact the owner is too hilarious for words. But nice explanation of how Apple's utopian device works.

  9. Lorna A

    Lorna APrije 2 dana

    Not really. Many people are happy to return phones etc, don’t see why an air tag would be any different.

  10. Danny Boahhh

    Danny BoahhhPrije 3 dana

    That would definitely fit my wallet

  11. Michael Griffiths

    Michael GriffithsPrije 3 dana

    Is there a way of opting out of passively updating airtags around you? What if someone (for whatever reason) does not want to be a part of this?

  12. Mats Gaupset

    Mats GaupsetPrije 3 dana

    @Michael Griffiths I see your point, but dosent it help that the people with the AirTags are opting in to being surveilled? You are not being put under serveillance by being opted into this, you’re just enabling Apple to surveil the people that have opted in. I support your skepticism of Apple I just wanna know your reasoning.

  13. Michael Griffiths

    Michael GriffithsPrije 3 dana

    @Mats Gaupset Not me mate! No chance. I don't want to be part of an Apple-operated surveillance network. Apple are taking a liberty, people should opt IN, not be auto enrolled and have to opt OUT. it's the principle of the thing that really annoys me.

  14. Mats Gaupset

    Mats GaupsetPrije 3 dana

    You can in settings, but why? Help out the people around you

  15. Ras Maven

    Ras MavenPrije 4 dana

    Nice video. Thanks

  16. Jozef Millenaar

    Jozef MillenaarPrije 4 dana

    So what if someone steals your backpack? It will notify the thief that there is an Airtag hidden in the backpack. The thief will throw away/disassemble the airtag and you’ve lost your backpack. Is this correct? Because I won’t buy it if thats the case lol

  17. Zahktuthal Xalyrion

    Zahktuthal XalyrionPrije 2 dana

    Based on the It won't notify ANYONE that it exists unless you physically grab the tag yourself and place it against your phone (or search for it on the iphone). So very likely it wont be called out by devices. Besides...trackers like these only keep honest people honest. Just like locks.

  18. Hannah Campbell

    Hannah CampbellPrije 5 dana

    My grandpa has dementia & has gotten out of the house before & gotten lost. I was wondering if he could wear it in some kind of necklace. The fact that it’s water resistant helps! Because my grandma won’t remember to put it back on him after a bath. He doesn’t lay down in the water completely so it won’t ever be submerged. Idk how water resistant it actually is but guess I’ll find out! I’m absolutely getting a 4 pack!!!

  19. Jemand

    JemandPrije 5 dana

    Can't wait to to put this on sooo many things I never find: - girlfriend - goal in life - happiness...

  20. Frederico

    FredericoPrije 6 dana

    Muito bom ou pelo menos mais que o relógio !

  21. Shyx Guy

    Shyx GuyPrije 6 dana

    What if I lost my will to live

  22. John Viera

    John VieraPrije 6 dana

    This is not going to be a stalker problem at all

  23. Oh Nikki

    Oh NikkiPrije 6 dana

    Err. Do you think its okay to put airtags on cats? 😅

  24. Pete Bunting

    Pete BuntingPrije 7 dana

    1:25 “airpod” lol

  25. Pete Bunting

    Pete BuntingPrije 7 dana

    “The airpod turns on for the first time” ? Lol you mean airtag lmaoo

  26. Jay Simons

    Jay SimonsPrije 7 dana

    What about using it to track our pets?

  27. Tyrae Shields

    Tyrae ShieldsPrije 7 dana

    A pothead like me always losing shit, this seems like a dream come true.

  28. fivestar girl

    fivestar girlPrije 7 dana

    i need this for my keys so bad

  29. Adnan Qader

    Adnan QaderPrije 7 dana

    How to locate your cheating gf 101

  30. Unstoppable

    UnstoppablePrije 7 dana

    1:24 airpod?

  31. Aaryan bhattarai

    Aaryan bhattaraiPrije 7 dana

    He didnt do any review on the smart tags. I think they are much better than smart tags

  32. Jorge Hernandez

    Jorge HernandezPrije 8 dana

    In my country if they see an AirTag, they will steal it 😭

  33. Epic Benjo

    Epic BenjoPrije 8 dana

    If the Air Tag is in range with a single Phone, it will update its location every 10 minutes. But I think it will update its location right away the moment another iPhone comes into range.

  34. Md Liakat Hossain

    Md Liakat HossainPrije 8 dana

    Apple got something for 29 bucks.....?! :)

  35. Cary Cary

    Cary CaryPrije 8 dana

    Any concern about the increased volume of batteries that’ll likely end up tossed, rather than recycled?

  36. Hood42296

    Hood42296Prije 7 dana


  37. hazen trefil

    hazen trefilPrije 9 dana

    put em in yo child's pocket

  38. Kamo Gelo

    Kamo GeloPrije 9 dana

    So you can maliciously track Android users only

  39. Gregory Dim

    Gregory DimPrije 9 dana

    Is there something similar to Lost Mode for SmartTags? Can other Samsung/Android devices passively update the location?

  40. Bhavin M

    Bhavin MPrije 10 dana

    What if someone find my lost tag and remove the battery?

  41. Aman Sheoran

    Aman SheoranPrije 10 dana

    Parents will buy it to tag their kids.

  42. Aman Sheoran

    Aman SheoranPrije 10 dana

    In India people will thief my bag if they saw my apple tag . That s why it is more safe not to buy it.

  43. Joseph Hernandez

    Joseph HernandezPrije 11 dana

    Well what if people lie about the lost object being theirs so they can get away with taking it and other people think it really belongs to them or not????

  44. Zy

    ZyPrije 11 dana

    Soooo clean

  45. Fity Bux

    Fity BuxPrije 11 dana

    1:25 "The AirPod turns on for the first time." AirPod? I thought this was about AirTags...


    ILLUMINATPrije 11 dana

    Fuck Apple гавно. Я купил IPhone 12 pro за 1000 $, к которому не могу подключить клавиатуру и мышку, поскольку Apple закрыла доступ периферийных устройств к Touch Screen после прошивки 13.3.1. и невозможно играть в игры. Браво Apple. Лучше куплю Asus Rog 5 или Redmagic с которыми нет никаких проблем❗️👎

  47. harsh°•_•°agarwal1

    harsh°•_•°agarwal1Prije 11 dana

    My dad is using to find me 🤣

  48. Daniel Grubb

    Daniel GrubbPrije 12 dana

    Are you tracking your property... or is Apple tracking you?

  49. grumpysquid

    grumpysquidPrije 12 dana

    Key words: assembled in China

  50. Alvino Lima Vaz

    Alvino Lima VazPrije 12 dana

    In Brazil, one JUST ONE, costs something about $80 j-j

  51. Brett Fleming

    Brett FlemingPrije 12 dana

    Just another way for BigTech to collect more free information from the masses and control us while WE pay for the device! Sounds like voluntary slavery. (Bet it has a microphone in it too)

  52. Mateo Botha

    Mateo BothaPrije 13 dana

    can i use this thing to find my will to live? i’ve been searching for it for years 😅

  53. Okrutny

    OkrutnyPrije 13 dana

    Fun fact: Antiterrorists will help you more in finding your lost bag than this junk ;)

  54. Melis

    MelisPrije 13 dana

    Weird question but what if we don’t want the person to know we are actually following them, can we do something on their phone so the person isn’t notified? 😂🙈

  55. MaybeThisIsMark

    MaybeThisIsMarkPrije 12 dana

    That….would be a crime

  56. Langino

    LanginoPrije 13 dana

    Are you left hander

  57. Josh Brice

    Josh BricePrije 14 dana

    Very nice review

  58. Omerta McWerta

    Omerta McWertaPrije 14 dana

    PSA: don’t pick up seemingly lost bags on the train… no matter how many airtags are hanging off it.

  59. rnsflores

    rnsfloresPrije 14 dana

    Just bought 4. What a monumental waste of $100. Can’t share location with family like you can all other devices that are not exclusively for tracking lol

  60. Ivan Zen_Carver

    Ivan Zen_CarverPrije 14 dana

    Drone tag… brilliant! Tyvm!

  61. Smooth Operator

    Smooth OperatorPrije 16 dana

    What wallet is that? I like it! 👌🏼


    AMITA SHUKLAPrije 16 dana

    What if stuff has already been lost🤪

  63. Off white Everything

    Off white EverythingPrije 16 dana

    This is so impressive and fairly very smart

  64. Raenael Kazama

    Raenael KazamaPrije 17 dana

    im so confused so if i leave my backpack at a concert event without me knowing that i lost it. how will i track it? will i get a gps located where it was at or am i relying on people iphones to find it for me?

  65. r y a n

    r y a nPrije 18 dana


  66. Zoe C.

    Zoe C.Prije 19 dana

    The replaceable battery alone has won me over. I’ve been using Tile’s tiles and I’ve become reluctant each year at replacing them even though they offer a discounted price for replacement.

  67. Marcel Edalgo

    Marcel EdalgoPrije 19 dana

    Why don't just print out on a small paper card "if you find this item, please call"? it will save a lot of your bucks and will be easier for the founder to do...

  68. Mr Quick

    Mr QuickPrije 20 dana

    there should be sticky holders to pop the disc in and out of like the pop socket attachment thing

  69. OfficialNCTM

    OfficialNCTMPrije 21 dan

    I'm putting this on my dog lol

  70. na me

    na mePrije 21 dan

    It's better to leave airtag in your bag than having it dangling outside. I'd just write a note like "my name. my phone #. please message me if you find it". Cuz leaving airtag outside might risk braking or losing it. Also, if someone wants to steal my backpack, I wouldn't want someone to know that I have a airtag in there to track them. They'd just throw that airtag away and steal my stuff.

  71. Aiyo Foundation

    Aiyo FoundationPrije 21 dan

    Coming next: iPhone 15 with AM/FM Radio 📻

  72. Robert Remali

    Robert RemaliPrije 22 dana

    Thank you so much. Very nice review. Glad I stumbled across your channel.

  73. me

    mePrije 22 dana

    Aight, Apple has to make an Airtag the size of a credit card just like Tile's, but get this...✨thiner✨

  74. A J

    A JPrije 23 dana

    Very well explained, thanks

  75. Thergam albassas

    Thergam albassasPrije 23 dana

    1:53 or they can just steal it 😂😂😂😂😂

  76. Poison Sockets

    Poison SocketsPrije 23 dana

    If you don’t live in the US. This product is a waste of money. More concerned with tracking your activity than finding your stuff.

  77. Kevin Howard

    Kevin HowardPrije 24 dana

    i really like them. i need to buy some.

  78. Tbirdtez Dean

    Tbirdtez DeanPrije 24 dana

    great demo, I like the idea that you don't have music in the background, I could hear every word you said

  79. Bob Whyte

    Bob WhytePrije 24 dana

    I think this would have to be one of Apples most useless product. If not the most useless.

  80. Lindsay

    LindsayPrije 25 dana

    I just ordered mine today, can't wait for it

  81. Vincent Ferreira

    Vincent FerreiraPrije 26 dana

    I’m surprised Apple gave you the ability to let you change the battery. Instead of saying “Ha! Sucks to suck, nerd! Throw it out and buy a new one!”

  82. edrone

    edronePrije 26 dana

    Your link for airtag by dbrand is a ripoff you don't get the airtag very dissatisfied and deceiving I would change the description of your link for dbrand

  83. Silver LALA

    Silver LALAPrije 26 dana

    I get mine on July 15 so I ordered the air tag protector just now hopefully that helps with the scratches

  84. noriceformeplz

    noriceformeplzPrije 24 dana

    I ordered mine thru Best Buy since Apple had a long wait time got mine in 4 days.. it does scratch easily I'm using the Belkin case from Apple and it has no scratch protection.. a week later its scratched up from my keys.

  85. New Yardley Sinclair

    New Yardley SinclairPrije 26 dana

    Why wouldnt a drone already have a built in location app

  86. New Yardley Sinclair

    New Yardley SinclairPrije 26 dana

    So apple has another way to track your movements. No thanks

  87. Boleslaw Wolowik

    Boleslaw WolowikPrije 26 dana

    Simply ridiculous

  88. christopher CM

    christopher CMPrije 26 dana

    Assemble China???? No Thank you

  89. Brallant P.

    Brallant P.Prije 27 dana

    What if I wanna put it on my bike, and the bike thief has an iPhone. “Hey btw, the owner from which you stole this from knows where you are.” 😑

  90. Brallant P.

    Brallant P.Prije 27 dana

    Bruh, the main question tho. From how far does it appear on the map? Edit: because the world ain’t a happy everyone loves each other place. They ain’t just gonna see a 2k dollar laptop in a 90 dollar bag and be like “aw geez, I bet call this phone number and give that person their stuff back.”

  91. Rayyan Rashid

    Rayyan RashidPrije 27 dana

    So what if someone remove battery after stealing ?!🤥

  92. Abdullah Ulwan Ammar

    Abdullah Ulwan AmmarPrije 27 dana

    marques, if our iphone get

  93. D B

    D BPrije 29 dana

    So that way you’ll never be able to say “No officer, that’s not mine!…. ever again… Unless you trash your iPhone!

  94. Alex Bia

    Alex BiaPrije 29 dana

    Great review thank you, thinking of getting one soon!!

  95. steven postlethwaite

    steven postlethwaitePrije 29 dana

    They should make them smaller and fit them to all kids shoes. Me, Hay Siri where’s the kids? Siri at your neighbours house, me come on wench we’ve got five minutes, the wench, nah Iv got a head ache, me, sweet I’ll leave you in peace, I’m gonna meet a friend at hooters

  96. PinchedRainbow

    PinchedRainbowPrije 29 dana


  97. Steven Remmington

    Steven RemmingtonPrije 29 dana

    It would have been helpful to mention that AirTag Precision Finding function won't work if your iPhone is older than iPhone 11

  98. JRG 11

    JRG 11Prije mjesec

    Apple is sooooo GREEEDY!!! smh

  99. JRG 11

    JRG 11Prije mjesec

    Whats Androids answer to this...?

  100. G-Squad

    G-SquadPrije mjesec

    Question? So if someone steals an item I have an Airtag attached to, will it notify them that the item has an Airtag? (Will it go into the mode that thinks I’m tracking someone else?) If so, then I’d expect to find my Airtag in a garbage or on the side of some road but not with my stolen item…

  101. hamid b

    hamid bPrije mjesec

    I’ve been disappointed in how much I spent and how poorly it works. Always just says weak signal. Like I have to be right over them for this to work. But at that point the $40 holders I got for them help me find them

  102. Shawn’Tae Brewton

    Shawn’Tae BrewtonPrije mjesec

    Mine arrived today and now I finally go sometime to see how it works

  103. Jr Saucedo

    Jr SaucedoPrije mjesec

    He said air pod

  104. Steve P

    Steve PPrije mjesec

    I read the anti tracking thing only kicked in after 3 days

  105. Nathan Jahrmarkt

    Nathan JahrmarktPrije mjesec

    do they work for iphone xr???

  106. Jennifer Israel

    Jennifer IsraelPrije mjesec

    Am I the only one that caught him calling the air tag an air pod when he’s talking about the pull tab for the battery haha

  107. Lex Man

    Lex ManPrije mjesec

    I am going to 3m vhb tape some to my motorcycles.

  108. Ricardo Villagran Vicent

    Ricardo Villagran VicentPrije mjesec

    Apple is expecting way too much from people. Most will toss the thing and keep the backpack.